GIFs are effective: Dell saw a 109% increase in sales when it ran a GIF-centric marketing campaign, proving that audiences love (and respond to) this simple yet compelling media.GIFs are easy to consume: GIFs add motion and excitement to a piece of digital content without requiring the viewer to invest a lot of time and attention – a big win considering the average human attention span is about 8 seconds.When you use one of the video to GIF converters we’ve included below, creating a GIF can take as little as a few minutes. GIFs are easy to produce: You don’t need to be a video expert to make an animated GIF.Why not squeeze as much as you can from your video strategy? GIFs are affordable: When you turn a video into an animated GIF, you’re using existing content to create new content.But why would someone convert video to an animated GIF in the first place? There are plenty of reasons. It’s easy to see how these two file types are different when compared side-by-side. Check out the 12 video to GIF converters we’ve reviewed below to see what tool is best for you. This quick, painless, and sometimes free process is easy when you use a video to GIF conversion tool, sometimes known as GIF converter software. If you find yourself constantly searching for great visual content to amplify your online marketing tactics, consider leveraging the great video content you’ve already invested in by turning your video files into animated GIFs. Continually producing great visual content can be time consuming and expensive, but it doesn’t have to be. While you’re there, you’ll also want to choose “ GIF 128 Dithered” from the “ Presets” menu and make sure to select “ Forever” from the “ Looping Options.69% of brands agree that visuals are very important or absolutely necessary when it comes to their marketing strategy.Ĥ7% of brands find it difficult to consistently produce visual content for their brands.Īnd we don’t blame them. Select “ GIF” from the dropdown menu on the top-right. To change the size, select “ Image,” then click on “ Image Size.”Īfter resizing, your next step is to go to “ File,” “ Export,” and “ Save for Web (Legacy).” A panel will appear on your screen and this is where you will set up your video to be GIF-ready! Although there is no “standard size” to use for GIFs, 960 x 540 is probably the most favorable. Your next step is to reduce the video’s size. Before uploading your video to Photoshop, you can do this by editing your video in QuickTime or iMovie. You can always use Photoshop for a video to GIF conversion if you’re feeling adventurous.Īgain, GIFs are only about 6 seconds long, so the first step is to trim down your video end time to a GIF-appropriate length. to upgrade to a paid Plus account to remove Vimeo’s watermark. Next, click “ Create GIF.” The GIF will then be exported for further use and can be shared online (or you can create an embed code specific to your email platform, making embedding as simple as copying and pasting!) Again, if it’s a video you own, it should be simple enough for you to trim. But if it’s a video you have on your Mac or PC, know there are restrictions, so be sure your video is less than 100 megabytes and less than 10 minutes. A YouTube video (any other online video URL you have access to) can also be pasted directly. Giphy’s website (or iPhone iOS /iPad /Android app) allows you to create in the following video formats: JPG/JPEG, PNG, GIF, MP4, or MOV using their GIF maker. There are SO many GIF converters out there, but today we’ll take a look at how to convert video to GIF using GIPHY. YES! Video to GIF Using GIPHY Video Converter But what if the GIF you want to use doesn’t exist? Is there a way to create your own GIF? Is it possible to convert a video to GIF? You’d be surprised how many places there are to find a GIF:Īnd these are just to name a few. That’s definitely a unique way for you to really show off your brand! How to Convert Video to GIF Using this format is perfect for today’s consumers with its short, looping formatĪnother added bonus? If you create an awesome social media video or introduction video for your website, you can crop it to create a custom GIF for your business.By adding the perfect GIF to your content, you can establish an authentic and valuable connection.If your audience resonates with them, that is. Not only are GIFs shared among family and friends for fun, but they are great to use in your marketing strategy.
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